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Alterra buys Sugarbush!


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Today in acquisitions, Alterra steps up its expansion in the East with its acquisition of Sugarbush! Sugarbush is already an Ikon partner, so it's not likely that too much will change although like at Tremblant, there will probably be some ticket restructuring. The goal is to keep Sugarbush President Win Smith and the Sugarbush team in place, here is an open letter he penned, posted to VT Ski & Ride. 



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